Ilmarinen is a blacksmith deity in Kalevala mythology.
It also happens to be the name of a finnish pension insurance company that holds an annual competition looking for the happiest, most positive small business owners around. For the 2016 campaign, they wanted to showcase some of the entrepreneurs who had done exceptionally well in the past years' contests along with their respective professions. 
So we did just that, with a bit of a twist.
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